The global economy has entered a period in which the outlook is extremely difficult to predict due to changes in trade policies, heightened geopolitical risks, and other factors. The automotive industry is also undergoing a major transformation, driven by changes in environmental regulations and the competitive landscape, as well as the diversification of customer values. Under these circumstances, we believe that, for Mitsubishi Motors to achieve sustainable growth and enhance corporate value, it is essential to further develop “Mitsubishi Motors-ness,” which represents our unique strengths, into a clear value proposition and deliver it to our customers.
Based on this view, in our mid- to long-term vision toward the 2030s, we have set “Enhancing customer satisfaction and corporate value through distinctive products and brand strengthening” as our mid- to long-term direction. Under this policy, we will pursue both a brand-driven “growth strategy” and “structural transformation” aimed at strengthening our earnings structure. By establishing a foundation for sustainable growth that is resilient to changes in the business environment, we will seek to further enhance corporate value.
For us, “Mitsubishi Motors-ness” means embodying and delivering the value of “Eco-friendly x Safety Technology, Peace of Mind and Comfort” through our products. This value is underpinned by the technologies we have developed over the years, including driving performance exemplified by rough-road capability and hill-climbing performance, reliability and durability under demanding conditions, and environmental performance, including electrification technologies. We believe that the essence of “Mitsubishi Motors-ness” lies in using these strengths as a starting point to provide the most appropriate value in response to the needs of each region.
To further clarify “Mitsubishi Motors-ness,” we will concentrate our management resources on our ASEAN product group and off-road product group, where we can best leverage our strengths. We will also introduce the “Pajero” as a symbol of our brand and develop it into a series over time, thereby strengthening our distinctive products and brand.
At the same time, we are working to strengthen our earnings structure as a foundation for sustainable growth. Specifically, through the optimized sharing of parts and components, the promotion of a global procurement strategy, reviews of production capacity and our fixed-cost structure, and productivity improvements via the use of AI and digital transformation, we will build a profitability foundation that is resilient to changes in the business environment. This will enable us to steadily support investments for growth and shareholder returns.
To support these initiatives, we will also continue our efforts to address carbon neutrality, respect human rights, promote the active participation of diverse talent, ensure thorough compliance, and strengthen governance.
In our dialogue with shareholders and investors, we have received positive feedback that the distinctive characteristics of Mitsubishi Motors’ products will become a source of strength going forward. This has given us confidence in the direction we are taking. We will continue to pursue “Mitsubishi Motors-ness” while strengthening our profitability foundation, thereby achieving sustainable growth even in an uncertain environment and enhancing corporate value.
Together with all our stakeholders, we will continue to take on challenges toward realizing a better future. We look forward to your continued support and expectations for the growth of Mitsubishi Motors.
2026