MITSUBISHI MOTORS has identified ‘Improvement of Product, Sales, and Service Quality’ as a Materiality and aims to achieve the top level of quality from the customer's perspective through initiatives based on four categories of quality: product quality, perceived quality, sales quality and service quality, to ensure customer satisfaction at all points of contact with the customer from the time of purchase consideration to the vehicle ownership period. We aim to achieve the highest level of quality from the customer's point of view to ensure customer satisfaction at all points of contact from the purchase consideration to the period of vehicle ownership.
We analyze quality information to realize “Being evaluated as top-level quality by customers,” and set specific objectives, discuss and implement countermeasures, and regularly follow up on the status of improvements.
Additionally, we share information on vehicle issues reported by distributors or dealers with relevant departments daily, and work together to quickly decide and implement necessary countermeasures.