MITSUBISHI MOTORS has identified ‘Improvement of Product, Sales, and Service Quality’ as a Materiality and aims to achieve the top level of quality from the customer's perspective through initiatives based on four categories of quality: product quality, perceived quality, sales quality and service quality, to ensure customer satisfaction at all points of contact with the customer from the time of purchase consideration to the vehicle ownership period. We aim to achieve the highest level of quality from the customer's point of view to ensure customer satisfaction at all points of contact from the purchase consideration to the period of vehicle ownership.
After setting specific target values based on the analysis of quality information, we consider and implement measures to realize "being rated as top-level quality by customers" and regularly follow up on the status of improvements.
Additionally, regarding information from customers about vehicle issues provided by dealers, we have established systems for quick discussion, decision, and implementation, by collecting and sharing information with related departments on a daily basis.