The Three Principles
The “Three Principles,” which is the spirit of Mitsubishi’s founding, is positioned as a fundamental philosophy common to the Mitsubishi Group.
Three Principles
Shoki Hoko = Corporate Responsibility to Society
Strive to enrich society, both materially and spiritually, while contributing towards the preservation of the global environment.
Shoji Komei = Integrity and Fairness
Maintain principles of transparency and openness, conducting business with integrity and fairness.
Ritsugyo Boeki = Global Understanding through Business
Expand business, based on an all-encompassing global perspective.
Vision & Mission
MITSUBISHI MOTORS has formulated our corporate
vision and mission to serve as common guiding
principles for the employees of the MITSUBISHI
MOTORS Group as we look toward the future. The
automobile industry is in a period of major change,
and our business environment is also undergoing
substantial changes. Under these circumstances, the
Vision (the society we want to create) and Mission (how to realize the vision) specify how we become
more proactive to exert a positive influence on society.
In the automobile industry, technological innovations
are emerging one after another due to the diversification
of powertrains, the automobile intelligence, and the shift to
IoT, and the role of automobiles has changed from “cars” as
hardware to “mobility” as a whole transportation system. Under
such a major transition, we are committed to research and
develop the potentialities of mobility broadly and to provide all
people with possible opportunities to go wherever they want,
to see whatever they want, and meet whomever they want,
at any time. The “Vision” includes our desire to promote new
challenges and economic activities of individuals and contribute
to the revitalization of society as a whole by streamlining and
optimizing the movement of people.
Vision
Create vibrant society by realizing the potential of mobility
Mission
- Provide new experiences for our customers with creative products and service excellence.
- Make positive contributions to the sustainable development of our society.
- Act sincerely as a trusted company.
- Enhance stakeholder value by leveraging the Alliance.
MITSUBISHI MOTORS' Philosophy System
Our company’s corporate activities are based on the “Three Principles,” which are positioned as the basic principles common to the Mitsubishi Group. The “MMC WAY” describes the attitudes and actions that each and every executive and employee should have and take. In addition, we aim to fulfill our “Mission” and realize our “Vision” by practicing the “Global Code of Conduct,” which all executives and employees are required to follow. We contribute to the realization of a sustainable society while deepening mutual understanding through dialogue with various stakeholders through business activities in each country and region centered on familiar products such as cars.
