Corporate Philosophy and Policy

The Three Principles of the Mitsubishi Group

The Three Principles represent the spirit of Mitsubishi since its founding and embody the fundamental philosophy shared by all Mitsubishi Group companies.

Three Principles

Shoki Hoko = Corporate Responsibility to Society

Strive to enrich society, both materially and spiritually, while contributing towards the preservation of the global environment.

Shoji Komei = Integrity and Fairness

Maintain principles of transparency and openness, conducting business with integrity and fairness.

Ritsugyo Boeki = Global Understanding through Business

Expand business, based on an all-encompassing global perspective.

Vision & Mission

MITSUBISHI MOTORS has formulated our corporate vision and mission to serve as common guiding principles for the employees of the MITSUBISHI MOTORS Group as we look toward the future. The automobile industry is automobile industry is in a period of major change, and Mitsubishi Motors' business environment is also undergoing substantial changes. Under these circumstances, the Vision (the society we want to create) and Mission (how to realize the Vision) specify how we become more proactive to exert a positive influence on society.


Create a vibrant society by realizing the potential of mobility


  1. Provide new experiences for our customers with creative products and service excellence.
  2. Make positive contributions to the sustainable development of our society.
  3. Act sincerely as a trusted company.
  4. Enhance stakeholder value by leveraging the alliances.

MITSUBISHI MOTORS' Philosophy System

Our company’s corporate activities are based on the “Three Principles,” which are positioned as the basic principles common to the Mitsubishi Group. For each employee, aim to realize the “Vision” through carry out the “Mission” by practicing the “MMC WAY*1” that shows the minimum necessary attitude and behavior and the “Global Code of Conduct*2” that all executives and employees must comply with.
We contribute to the realization of a sustainable society while deepening mutual understanding through dialogue with various stakeholders through business activities in each country and region centered on familiar products such as cars.

MITSUBISHI MOTORS' Philosophy System