Mitsubishi Motors Stories

Exciting and passionate stories made possible by the people, products and technologies of Mitsubishi Motors.

“No Matter What Road You Take, You Can Always Find Your Way Back” — The Development Philosophy of the Engineers Who Created the Pajero

The Pajero Story: Development Edition (Part 1)

October 2026

The Pajero Story: Development Edition (Part 2)

October 2026

Disaster Relief with Mitsubishi Motors' PHEVs

More Than Transportation

September 2026

Batteries on Wheels Supporting Everyday Life and Emergencies

September 2026

More Than Performance: How the Pajero Opened the Door to a New Lifestyle

The Pajero Story: Product Planning (Part 1)

August 2026

The Pajero Story: Product Planning (Part 2)

September 2026

The dual horizons of Triton

The Triton and AXCR: A Development DNA Story Two Decades in the Making

August 2026

Forged in Extremes
Triton: Technology and People
Sharpened by Rallying

August 2026

Star Camp series

From "Getting There" to "Being There"
How Star Camp Turns Moments into Lasting Value - Part 1

July 2026

The Story of Next-Generation Electric Vehicle Development
How Star Camp Turns Moments into Lasting Value Part 2

August 2026

The Story of Next-Generation Electric Vehicle Development

Our Commitment to Electric Driving
The Story of Electric Vehicle Development at Mitsubishi Motors

March 2026

Digital Development and Real-World Driving Open Up a New Form of Hybrid Vehicles
HEV Development Story (Part 1)

July 2026

Doi Inthanon and Doi Ang Khang—Mountain Roads That Proved “Practical Modes”
HEV Development Story (Part 2)

July 2026

Toward a New Frontier in Electrified SUVs—The Evolution Embodied by the Xforce HEV
HEV Development Story (Part 3)

July 2026

Looking Back on the History of the Pajero with Hiroshi Masuoka

Part 1: The First-Generation Pajero
From a 4WD with "Go-Anywhere"
Capability to One You Can Control

May 2026

Part 2: The Second-Generation Pajero The Transition to a "4WD That Can Turn"

May 2026

Part 3: The Third and Fourth Generations――Structural Transformation and the Deepening of Philosophy

May 2026

Part 4: The Pajero Philosophy and Its Next Chapter

May 2026

Product Development Series

The "Final Gate" of Development - Before Customers Take the Wheel

June 2026

Internalizing Mitsubishi Motors’ Signature Ride Feel

June 2026

From a Single Sheet of Steel - The Craft BehindWork of Prototype Manufacturing

August 2026

A Vehicle Born from Relentless Craftsmanshipg

August 2026

Product Planning Series

We invent creative products that defy common sense and offer them to the market

February 2026

Exceeding Customer Expectations with a New Proposition

March 2026

Our Latest Four-Wheel Control Technology × Hiroshi Masuoka

Moving beyond “unmaneuverable 4WD” : The next stage of off-road performance, pioneered by Mitsubishi Motors

Forged in the extreme, utilized in the everyday: Origin story of Mitsubishi Motors 4WD established with the Pajero

Rally Technologies that Any Driver Can Drive: The Next Generation 4WD Pioneered by the Triton

Production Series

It Takes Years of Seasoning to Become a Painting Shop Pro

Painting Is Never Complete Without the Five Human Senses

Manufacturing Backed by the Latest Technology and Human Craftsmanship

Our Latest Four Wheel Control Technology × Akihiko Nakaya

The four-wheel drive development concept & All Wheel Control

Four-wheel control technology also honed through racing

S-AWC continues to evolve with electrification

The New Triton × Kei Takeoka

The desire to participate in rallies and an encounter with the new Triton

Taking on XCR Sprint Cup Hokkaido

The Story of Delica Mini Design

The “Delica Style” Packed into a Compact Body

What character did the Delica Mini take from its
“parent”, the Delica D:5?

The Story of Mitsubishi Motors' "delica history" Development

The origin and essence of "Delica"

What did the Delica give rise to?

The Story of Mitsubishi Motors' "eK X EV" Development

Transcending the Conventional Wisdom of Cars Through the Fusion of Kei-cars and Evs

The Story of Mitsubishi Motors' "EV" Development

Management's keen ambition to start an EV revolution

A joint project between two companies to transform the concept of kei-cars with EVs

The Story of Mitsubishi Motors' "eK" Development

The history of "eK" began with facing our customers head-on

"Mitsubishi Motors-ness" uncovered through collaboration with other companies

Creating cars through motor sports

Why did Mitsubishi Motors enter the world of rally competitions?

What did Mitsubishi Motors gain from the world of rally competitions?

All for the safety and reassurance of our customers

The Story of Mitsubishi Motors’ PHEV Development

- The Dawn of the PHEV -

- The Ultimate Technology -

- The Evolution and Potential of the PHEV -