Tokyo, December 6, 2019 – MITSUBISHI MOTORS CORPORATION (MMC) today announced that eK X (pronounced eK cross) and eK Wagon Kei cars have been selected as the Car of the Year Japan 2019-2020 in Small Mobility category. This is the first time that MMC won in this category.
This is the first time in six years for MMC to win an award of the Car of the Year Japan following the plug-in hybrid EV, Outlander PHEV, which received the Innovation Award, Car of the Year Japan 2013-2014.
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eK X -
eK Wagon
About the Car of the Year (COTY) Japan 2019-2020
The awards of the 40th Car of the Year Japan were given to models launched in the Japan market during the period from November 1, 2018 to October 31, 2019. The Ten Best cars were selected on November 7, and after the Ten Best Test Drive on November 26, COTY members voted for each award, which was announced on December 6. In addition to the Car of the Year, Import Car of the Year, Innovation Award (car with innovative technologies such as eco-friendliness and safety), Emotional Award (car with features such as excellent design and drive feel) and Small Mobility Award (Kei car including ultra-compact mobility in the future) were selected.
About MITSUBISHI MOTORS
MITSUBISHI MOTORS CORPORATION is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles.
Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in MITSUBISHI MOTORS' DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, MITSUBISHI MOTORS introduced its new brand strategy in 2017, expressed in its "Drive your Ambition" tagline – a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today MITSUBISHI MOTORS is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.
