Tokyo, October 15, 2018
New TRITON/L200 to be debuted soon
Tokyo, October 15, 2018 – For 40 years, Mitsubishi Motors has been building tough pickups. More than 4.7 million TRITONs/L200s have been made and are trusted by owners all over the world to help drive their ambition, with smart capabilities combined with car-like comfort. It's almost time to reveal the next chapter in the TRITON story. Designed to be "Engineered Beyond Tough", the new model has enhanced performance, functionality, durability, safety and refinement. It has been proven by tough, real-world durability testing and developed using feedback from owners across the world. Discover the tough new TRITON on November 9th.
About MITSUBISHI MOTORS
Mitsubishi Motors Corporation is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles. Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in Mitsubishi Motors' DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, Mitsubishi Motors introduced its new brand strategy in 2017, expressed in its "Drive your Ambition" tagline – a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today Mitsubishi Motors is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.