Tokyo – July 4, 2018: Mitsubishi Motors Corporation is to introduce a new design for the interior and exterior of approximately 5,000 dealer stores worldwide. The move is based on the new brand message "Drive your Ambition", announced last year, and is intended to provide a better customer experience in a high quality retail environment and to strengthen Mitsubishi Motors' brand image.
The striking new design features black, white and gray color schemes with red dynamic lines as an accent. The uniform design will also ensure a coherent experience for customers across all points they touch the brand, from motor shows, websites and brochures to the dealership.
The architecture reflects the new Corporate and Visual Identity, with a "Dynamic Slope" as a signature element to present the robust and dynamic image of the brand. Inside, the showroom is designed to provide a better customer experience, while the cars are presented to make sure they're seen as the stars.
Guillaume Cartier, Senior Vice President of Global Marketing & Sales Division at Mitsubishi Motors said, "Our brand is evolving and we need to reflect this in each and every customer touch point. So we are implementing the new dealer identity to ensure that the customers can experience a consistent Mitsubishi-ness including look & feel, and service quality of Mitsubishi Motors wherever they are in the world."
About MITSUBISHI MOTORS
Mitsubishi Motors Corporation is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid vehicles. The company launched the i-MiEV – the first mass-produced electric vehicle in 2009, which was followed by the OUTLANDER PHEV in 2013 – a plug-in hybrid market leader in Japan and Europe. Mitsubishi Motors has 30,000 employees and a global footprint with production facilities in Japan, Thailand, China, Indonesia, Philippines and Russia. Models, such as the PAJERO SPORT/MONTERO SPORT, TRITON/L200 and OUTLANDER play a major role in achieving its growth. The global sales volume in fiscal year 2017 was 1,101,000 units, and the net sales of Mitsubishi Motors for fiscal year 2017 was 2.19 trillion yen. Mitsubishi Motors is listed on the Tokyo Stock Exchange.
