Global Tagline / Drive your Ambition
"Drive your Ambition" is a powerful statement of Mitsubishi Motors Corporation's (MMC) on-going commitment to the values and aspirations of its drivers.
... It clearly differentiates MMC as a customer-centric force in global mobility.
... It will inspire and engage Drivers on a deeper, more emotional level.
... · It will motivate the Corporation’s inner forces to renew its Adventurous and Progressive mindset for its next centennial
With an "Ambition to Explore" Mitsubishi Motors can go anywhere.
With "Drive your Ambition" Mitsubishi Motors' Drivers can go anywhere.
As global tagline, Drive your Ambition functions as the center or kernel of the Mitsubishi Motors brand. Starting in October 2017, it has been displayed in association with the Mitsubishi Motors corporate mark in advertisement and promotional communications.