MITSUBISHI MOTORS’ Technologies Meet Drivers’ Desires to “Broaden Their Range of Activity and Take on Different Challenges”

Our involvement in automobile manufacturing began with the Mitsubishi Model A in 1917. Following the end of World War II and throughout Japan’s high economic growth period until the mid-1970s, we developed technologies focused on reliability and driving performance through our work with commercial vehicles and four-wheel drive vehicles.

Over the years, we pioneered new categories of vehicles, including the Pajero that combine the comfort of passenger cars with the excellent maneuverability of four-wheel drive vehicles, Delica and RVR1. We led the RV (recreational vehicle) boom of the 1980s and 1990s in Japan and proposed lifestyles that allow families to enjoy nature through automobiles.

Meanwhile, our research and development of electric vehicles (EVs) began in the 1960s, and ultimately led to the launch of the i-MiEV, the world’s first mass-production electric vehicle, in 2009. Followed by that was the Outlander PHEV, a plug-in hybrid SUV, which is the culmination of a high degree of fusion between our electrification and all-wheel drive technologies.

As a result of enhancing our 4WD systems with the power of electricity, anyone can enjoy the unique driving experience of EVs to their heart’s content. MITSUBISHI MOTORS’ technologies provide a sense of security, safety and peace of mind while meeting the desires of drivers to broaden their range of activity and take on different challenges.
1 Sold as ASX or Outlander Sport in some markets.