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Tokyo, November 18, 2010
All-New North American i-MiEV Model, 2011 Outlander Sport Crossover and
EV Charging Station Logistics Partnership with Best Buy and Eaton
Revealed at 2010 Los Angeles Auto Show
Tokyo, November 18, 2010 - Mitsubishi Motors Corporation's (MMC) North American subsidiary, Mitsubishi Motors North America, Inc., (MMNA) kicked the off the international auto show season with a bang today as the company unveiled its all-new, ultra-eco-friendly and affordable i-MiEV, featured the stylish new 2011 Outlander Sport crossover and announced a new partnership with Fortune 500 companies Best Buy and Eaton Corporation that will help make electric vehicle ownership easier and more attainable to the eco-conscious consumer.
The production version of the groundbreaking 100% electric-powered i-MiEV debuted at the 2010 Los Angeles Auto Show is sure to be a game-changer in the North American automotive landscape.
The North American i-MiEV, when compared to its Japanese- and European-spec compatriots, features a slightly larger body to provide even more interior comfort for four adults, along with redesigned front and rear bumpers for enhanced protection in the event of a collision. Active Stability Control (ASC), a Tire Pressure Monitoring System (TPMS) and airbags that control deployment force are standard features on the North American i-MiEV.
The North American i-MiEV is expected to have a MSRP of around USD$30,000 (before federal and available state financial incentives) and will be available in California, Oregon, Washington and Hawaii in November 2011 before rolling out nationally within one year's time of its initial launch. 



Best Buy's Geek Squad i-MiEVs


Eaton's 220V charging unit



All-New 2011 Outlander Sport
Now arriving at Mitsubishi dealerships across the United States, the 2011 Mitsubishi Outlander Sport is a stylish and roomy 5-person compact crossover utility vehicle (CUV) that achieves an impressive 31 mpg highway and sports high-tech amenities including a SportronicR continuously-variable transmission (CVT) and an available 40GB HDD navigation system featuring real-time traffic and storage for up to 3,000 songs. Standard features include steering wheel-mounted audio and cruise controls, LED taillights and Mitsubishi's innovative FUSE Hands-free Link SystemTM with USB input that allows users to make hands-free phone calls or access music on their iPodR with simple voice-commands. Eco-friendly equipment including electric power steering (EPS) and a brake energy regeneration system and safety features including 7 airbags, Hill Start Assist (HSA) and Active Stability Control (ASC) are all standard. The Outlander Sport has a MSRP starting price of only USD$18,495. Log on to for more information.
In addition to Outlander Sport, production vehicles at the popular MMC stand at the 2010 Los Angeles Auto Show, the Japanese auto manufacturer's floorspace also featured an Outlander Sport that was reconfigured with sophisticated electronic controls and GPS mapping software that allowed this particular vehicle to be piloted remotely over the internet by visitors who signed up for a "virtual" test drive on the website.
Best Buy/Eaton Corporation Collaboration
A new EV charging station logistics collaboration with consumer electronics retailer Best Buy and leading power management company Eaton Corporation was announced at the 2010 Los Angeles Auto Show.
This cooperative effort will see Best Buy, through the company's Geek Squad division - a nationwide 24-hour task force of more than 20,000 highly skilled technicians - retail, perform site analysis and is working to manage installation of advanced 220V (15A) Level 2 Charging Station equipment that will be manufactured by Eaton Corporation for an i-MiEV owner's home that will cut the battery charging time of their all-electric vehicle in half over a standard 110V (15A) electrical outlet.
Eaton Corporation, with approximately 70,000 employees doing business in more than 150 countries, is an ideal hardware partner as the company has more than 20 years experience in designing and manufacturing hybrid and electrical power systems in commercial vehicles.
LA AUTO SHOW Display Vehicle List
Model Name
Number of Units
Press Days
Public Days
North American version
Outlander Sport
RVR in Japan, ASX in Europe
Galant Fortis in Japan
Lancer Sportback
Galant Fortis Sportback in Japan
Lancer Evolution
Lancer Evolution X in Japan
North America-produced model
North America-produced model



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