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Robust & Ingenious

Robust

R o b u s t

At the heart of our robustness is the spirit of generosity – the desire to give you more of the Mitsubishi experience. We go the extra mile to create our empowering look and feel. It resonates with our authentic performance, functionality and reliability. It amplifies your possibilities and invites you to adventure to new frontiers with confidence.

Ingenioust

I n g e n i o u s

The form that stimulates the imagination. That long-wished-for feature. The delightful detail that anticipates an unexpected need. Seeking exciting solutions is the forever challenge of Mitsubishi Design. Our innovative craftsmanship combines with outside-the-box design thinking to amaze and inspire you to say, “Isn’t that ingenious!”

Ingenioust

Robust & Ingenious
Together these two pillars support our design philosophy and the essence of our brand and cars – the inimitable quality we call Mitsubishi-ness.

Behind us is a century-long journey.
Ahead is a road rich with possibility.

Mitsubishi Design will continue to evolve and progress, and build upon its core values of dynamic strength, robustness and functionality.

Our designs will pursue to be “Generous”, confidently giving all we can to benefit the users; “Athletic”, expressing the greater driving performance of our vehicles; and “Simple”, clearly defining the design that anyone can recognize as a Mitsubishi vehicle. MITSUBISHI MOTORS will continue to be a brand that provides customers with trust and excitement.

渡辺誠二

Division General Manager, Design (Head of Design)Seiji Watanabe

渡辺誠二

D E S I G N

I D E N T I T Y

I N T R O D U C T I O N

DESIGN CONSISTENCY

MITSUBISHI DESIGN ESSENCE

Outlines the philosophy
and future vision of Mitsubishi Design.

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DYNAMIC SHIELD

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SCULPTED SOLIDITY

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HEXAGUARD HORIZON

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HORIZONTAL AXIS

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SOLID TOUCH

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VISIBLE FUNCTIONALITY

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OMOTENASHI

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