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Tokyo, August 26, 2016
Production of the Outlander Begins In China
Tokyo, August 26, 2016 - Mitsubishi Motors Corporation (MMC) announces that Chinese joint-venture partner GAC Mitsubishi Motors Co., Ltd. (GMMC), will start production of the Outlander SUV model from August 29.
After being established in September 2012, GMMC started production of the ASX*1 and Pajero Sport*2 models and has come to play a vital role as a production and sales hub for MMC in China. The start of production of the Outlander in the country will allow GMMC to strengthen its lineup and to expand sales in the SUV segment, one that is growing particularly rapidly in the Chinese market.
*1: RVR or Outlander Sport in some markets.
*2: Montero Sport in some markets
Addressing a ceremony held to mark the start of production, MMC Executive Vice President Mr. Kozo Shiraji stated, "The Outlander, production and sales of which start today, is an SUV which brings with it Mitsubishi Motors' tradition of advanced 4WD technology in a cosmopolitan design and with an advanced features. This is a model that has received high acclaim from its owners in many markets. I am confident that the addition of the Outlander to the ASX and Pajero Sport models will give GAC Mitsubishi Motors a stronger SUV lineup and will enable it to further entrench itself in the Chinese market.
MMC is firmly committed to strengthening its business in China, a driving force in the global automobile market, by producing and selling attractive and appealing products tailored to the diversifying needs of the Chinese market here and in this way to solidify and improve the Mitsubishi Motors brand.
Outline of GAC Mitsubishi Motors Co., Ltd.
Start of Operation:
September 25, 2012
Head office:
Changsha, Hunan, China
CNY 1.947 billion (Guangzhou Automobile Group: 50%, Mitsubishi Motors: 30%, Mitsubishi Corporation: 20%)
Production capacity:
130,000 units/year
Factory site area:
Approx. 60 hectares
Approx. 2,700  (as of July 2016)
Sales outlets:
182 (as of July 2016)
Models produced:
ASX (RVR or Outlander Sport in some markets), Pajero Sport (Montero Sport in some markets)

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