Tokyo, January 25, 2012 – Mitsubishi Motors Corporation (MMC) announced it will start local production and sales in Indonesia of its Outlander Sport* during the first half of fiscal year 2012. The Outlander Sport will be produced at P.T. Krama Yudha Ratu Motor Factory (KRM), MMC's consigned assembler in Indonesia, and will be sold through the sales network of P.T. Krama Yudha Tiga Berlian Motors (KTB), MMC's exclusive distributor for Indonesia.
* RVR or ASX in some markets
The announcement was made as a part of a future plan presented at the ceremony KTB held on January 25th, celebrating the achievement of two million units sold by the company. "Introduction of the Outlander Sport is going be the beginning of a new history for both KTB and MMC," MMC President Masuko said, during his visit to Jakarta.
MMC has built up a strong brand image and maintained a fair share of the automobile market mainly through its commercial vehicles in Indonesia. As automobile demand has been growing in parallel with the expansion of the Indonesian economy, MMC has been working to expand its business in Indonesia through passenger vehicles, first by introducing the Pajero Sport SUV. Since then, the Pajero Sport has been showing an upward trend in sales volume. Now MMC bolsters its SUV lineup again with the introduction of the Outlander Sport,* the next move in building a brand presence in the passenger vehicle segment.
(The photo shown is a Japan-spec model)
MMC made the concentration of business resources in emerging markets a major strategic pillar of its JUMP 2013 mid-term business plan which the company announced in January of 2011. This "concentration of business resources in emerging markets" strategy is focused mainly on strengthening MMC's business foundations in the ASEAN region. The plan to start local production and sales of the new SUV model in Indonesia will be one of many tactics in the implementation of this crucial strategy. MMC will work to strengthen its operations by improving and firmly cementing the Mitsubishi Motors brand in emerging markets with promise of future growth.