Corporate Tagline / Drive@earth
As the connection between cars, society and the environment becomes clearer, Mitsubishi stands ready to clear a path to a new era in sustainable partnership.
At the pinnacle of our environmental technology, we present the zero-emissions* Mitsubishi Plug-in Hybrid System, a new-generation solution that will play an important role in putting the brakes on global warming.
Leveraging our years of minicar expertise, we are working to present a super-efficient "Global Small" car. We will develop a next-generation compact SUV that will leapfrog global environmental standards while still delivering the driving pleasure Mitsubishi is famous for.
We believe that our technology and our passion for driving will help us lead the way to a new future for motoring. Drive@earth. Toward a sustainable future for driving pleasure.
*Excluding CO2 emissions from electricity charging and generation.
Development of new electronic car with new technology
Mitsubishi Plug-in Hybrid System "installed in Outlander PHEV", we are developing advanced technology that combines global environmental measures and driving performance.
Commitment of all wheel control technology
The corporate philosophy of Mitsubishi Motors includes "Driving Pleasure" and "Toughness & Safety." Based on the AWC technologies development concept, we are realizing predictable handling and high margin of performance through various technologies
Global Environment and Social Contribution Activities
Mitsubishi is engaged in a wide range of activities to preserve the global environment and to contribute to the society, as we aim toward a sustainable future for the Earth, society and cars.
Our commitment to "Drive@earth"
Mitsubishi Motors corporate tagline "Drive@earth" holds two meanings: a renewed focus on the connection between driving and environmental issues, and a reference to the unique variety of landscapes our planet offers us to discover.
"Drive@earth" has its roots in the new "Step Up 2010" mid-term business plan, announced on February 29th, 2008. Mitsubishi Motors is committed to building vehicles that demonstrate the synergy between dynamic and environmental performance, and in this way building a connection to customers, to communities, and ultimately to the natural world around us.
Notes about Drive@earth
English was the chosen language for the global corporate tagline in order to facilitate comprehension in various markets. Simple words were chosen so that non-native speakers might understand as well.
The "@" mark is intended as a visual / design pun, indicating our "location" or "domain" here on planet earth. Earth is written with a lowercase "e" for design reasons; to make the words "spread" from the center in an appealing fashion.
As global tagline, Drive@earth functions as the center or kernel of the Mitsubishi Motors brand. Starting in June 2008, it has been displayed in association with the Mitsubishi Motors corporate mark in advertisement and promotional communications.