"We are committed to providing the utmost driving pleasure and safety for
our valued customers and our community.
On these commitments we will never compromise.

This is the Mitsubishi Motors way."

A message from the management of Mitsubishi Motors :

April 2005 marked a clean break from the corporate culture and the ways of the past, and a fresh beginning for the management and employees of Mitsubishi Motors as we set out to create a new future for our company.

We are now channeling our resources and energies into restoring our corporate vitality and regaining the trust and confidence of the public. To guide our endeavors, we unveiled a new corporate philosophy on January 28, 2005, the same day as we announced the Mitsubishi Motors Revitalization Plan. Our new corporate philosophy is the product of extensive internal discussions, which were conducted in conjunction with the formulation of the Mitsubishi Motors Revitalization Plan. Our new philosophy, which will underpin all of our corporate activities, not only states the purpose of the company's existence, but also provides a clearer roadmap for the future direction of our company.

Our new philosophy is encapsulated in the following motto:

Each and every employee of Mitsubishi Motors will commit this motto to their hearts and make it a vital part of their activities.

We are fully committed to ensuring that our customers enjoy the benefits of this new philosophy. We shall continue to devote all our resources and energies to revitalizing Mitsubishi Motors and making sure that we are worthy of the trust and confidence of our customers.

We ask for your support and guidance as we move forward.

Takashi Nishioka, Chairman of the Board

Osamu Masuko, President

— Corporate Philosophy & Stance —

Mitsubishi Motors has drawn up a new corporate philosophy that both states the purpose of the company's existence and provides a clearer roadmap for its future direction. Adhering to "The Three Principles* " of the Mitsubishi group of companies, the new philosophy will serve as a touchstone for all activities conducted under the Mitsubishi Motors name. The central concepts of this philosophy are as follows:

• Customer-centric approach
Mitsubishi Motors will give the highest priority to earning the satisfaction of its customers, and by doing so, become a company that enjoys the trust and confidence of community at large. To that end, Mitsubishi Motors will strive its utmost to tackle environmental issues, raise the level of passenger and road safety and address other issues of concern to car owners and the general public.

• A clear direction for the development and manufacturing of Mitsubishi Motors vehicles
The cars that Mitsubishi Motors will manufacture will embody two major concepts: "driving pleasure" and "safety". Mitsubishi Motors will manufacture cars that deliver superior driving performance and superior levels of safety and durability, and as such, those who use them will enjoy peace of mind.

• Going the extra mile
Mitsubishi Motors will pay close attention even to the smallest details in the belief that this approach will lead customers to discover new value in their cars, giving them a richer and more rewarding motoring experience.

• Importance of continuity
Mitsubishi Motors will continue to manufacture distinctive cars with the passion and conviction to overcome all challenges.