As the connection between cars, society and the environment becomes clearer,
Mitsubishi stands ready to clear a path to a new era in sustainable partnership.
At the pinnacle of our environmental technology, we present the zero-emissions* i MiEV
electric vehicle, a new-generation solution that will play an important role in
putting the brakes on global warming.
Leveraging our years of minicar expertise, we are working to present a super-efficient
“Global Small” car. We will develop a next-generation compact SUV that will leapfrog
global environmental standards while still delivering the driving pleasure Mitsubishi is
famous for.
We will test our new diesel technology in the crucible of rally competition, and forge in
our new cars a true synergy between dynamic and environmental performance.
We believe that our technology and our passion for driving will help us lead the way to
a new future for motoring.
Drive@earth. Toward a sustainable future for driving pleasure.
* i MiEV produces zero drive-time emissions and a 72% “well to wheel” reduction compared to a 660cc gasoline-powered engine.
Introducing the zero-emission i MiEV, Mitsubishi’s electric vehicle. Packed with ground-breaking technology including a large-capacity lithium-ion battery and compact high-performance electric motor, the i MiEV is being developed toward introduction in markets around the world.
Mitsubishi is committed to developing vehicles that present a synergetic solution to meeting environmental obligations -- in terms of emissions and fuel efficiency -- and providing a comfortable and dynamic driving experience over any road conditions.
Through motor sports activities, Mitsubishi will work not only to push the limits of speed and endurance, but also to develop environment-friendly technologies such as clean diesel engines. Discoveries made in competition push the development of production vehicles.
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Mitsubishi Motors corporate tagline “Drive@earth” holds two meanings: a renewed focus on the connection between driving and environmental issues, and a reference to the unique variety of landscapes our planet offers us to discover.
“Drive@earth” has its roots in the new “Step Up 2010” mid-term business plan, announced on February 29th, 2008. Mitsubishi Motors is committed to building vehicles that demonstrate the synergy between dynamic and environmental performance, and in this way building a connection to customers, to communities, and ultimately to the natural world around us.
Notes about Drive@earth:
English was the chosen language for the global corporate tagline in order to facilitate comprehension in various markets. Simple words were chosen so that non-native speakers might understand as well.
The “@” mark is intended as a visual / design pun, indicating our “location” or “domain” here on planet earth. Earth is written with a lowercase “e” for design reasons; to make the words “spread” from the center in an appealing fashion.
As global tagline, Drive@earth functions as the center or kernel of the Mitsubishi Motors brand. Starting in June 2008, it has been displayed in association with the Mitsubishi Motors corporate mark in advertisement and promotional communications.